Combining PR & SEO to Grow Traffic to Your Startup’s Website

Wednesday, October 21, 2020 at 1:00pm to 2:00pm

Virtual Event

These days, PR and SEO are more closely aligned than ever before. 

PR and SEO both rely on great quality content. But more than that, to succeed with SEO, you need backlinks from high authority sites in your niche, and the best way to gain these links is by winning media coverage through PR.  

However, many early-stage startups lack the resources to invest in one of these channels, let alone both. 

Fortunately, there are plenty of combined PR and SEO techniques you can start leveraging immediately to win high profile media coverage and to build your website’s visibility in Google.

That’s why our PR & Digital Marketing partners Net Positive Agency are hosting a 1-hour webinar to deconstruct the process for you.

During the webinar Rudi Davis, COO of Net Positive Agency will provide a step-by-step guide to the process, including:

  • How to align PR and SEO content strategies
  • How to use guest posting for SEO
  • How to leverage existing relationships to earn backlinks
  • Outdated PR & SEO techniques you should avoid
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Events By Interest


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Public, MIT Community, Students, Alumni, Faculty, Staff


startups, Entrepreneurship



Free for members; $10 Nonmembers; $5 Nonmember Students

MIT Enterprise Forum of Cambridge
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