Digital Marketing and Social Media Analytics - Oct 24-25, 2019

Friday, October 25, 2019

TBD - on campus

Digitization is revolutionizing marketing strategy. From tablets and big data to new customer monitoring tools and the global emergence of social networking, recent technology has revolutionized the modes of communication through which businesses and brands engage with consumers. This 2-day course is designed to help managers understand the new rules of marketing in the digital age, covering a range of topics that include search marketing, social network marketing and analytics, predictive modeling, mobile advertising and commerce, CRM strategy, and digital advertising.

Event Type

Career Development

Events By Interest

Academic, Career Development

Events By Audience

Public, Staff, Alumni

Events By School

Sloan School of Management (Sloan)

Website

https://executive.mit.edu/dms

Cost

$4,100

Department
MIT Sloan Executive Education
Contact Email

executive_education@mit.edu

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Event Registration Required

This event requires registration.