EPP book talk: Entrepreneurial Negotiation
Wednesday, October 10, 2018 at 4:00pm to 5:00pm
Building 9, 450A
105 MASSACHUSETTS AVE, Cambridge, MA 02139
The great majority of startups fail, and most entrepreneurs who have succeeded have had to bounce back from serious mistakes. Entrepreneurs fumble key interactions because they don’t know how to handle the negotiation challenges that almost always arise. They mistakenly believe that deals are only about money when typically they are much more complicated than that. Susskind and Dinnar build on decades of research and practice to help entrepreneurs and those who deal with them create more value. We believe that entrepreneurs and aspiring entrepreneurs will find the negotiation ideas transformative and practical; while those familiar with negotiation theory will find the ideas and their application to entrepreneurship innovative and stimulating.
The discussion will be led by Larry Susskind. Tea, coffee, and cookies will be served.