MIT VMS Boot Camp: Marketing and Demand Generation

Wednesday, October 24, 2018 at 5:30pm to 8:30pm

MIT Room 2-105, 2-105 MIT Room 2-105

MIT VMS Boot Camp: Marketing and Demand Generation

Open to members of the MIT community - please register to attend

Date & Time:

Wednesday, October 24 from 5:30-8:30 PM


MIT Room 2-105 (street address: 182 Memorial Drive, map:


About the session:

Management guru Peter Drucker once wrote, "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation." Most startups excel at innovation, but are challenged with marketing. Come to this boot camp to learn how you can use the latest marketing programs to better understand and connect with your customer, leading to more sales and revenue.

MIT VMS mentor Louis Gudema will explain:
- What is marketing and why it is so central to business success
- How to better understand your customers and create products that they will want to buy
- The two major categories of marketing programs and which is most important for a startup
- How marketing can work with sales to identify opportunities and increase their effectiveness

In the boot camp you'll also get dozens of tips and best practices and see many examples of successful marketing.

About the presenter:

Louis Gudema has over 30 years of marketing experience, and over 20 years of award-winning digital marketing experience. He has worked with companies from startups to the Fortune 10 in many industries. For a dozen years he owned and ran his own marketing agency serving IBM, The Boston Globe, venture-backed startups like Endeca (now part of Oracle) and Speechworks (now part of Nuance), and many educational institutions. After a successful exit and spending several years heading up business development for two other mid-sized marketing agencies, for the last five years Louis has been consulting directly with clients. His book, Bullseye Marketing, was released in July and is available on Amazon. 

Event Type

Conferences/Seminars/Lectures, Workshops/Fairs, Career Development

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Events By Audience

MIT Community, Students, Alumni, Faculty, Staff

Events By School

School of Architecture and Planning (SA+P), School of Engineering (SoE), School of Humanities, Arts, and Social Sciences (SHASS), Sloan School of Management (Sloan), School of Science




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