xTalk with Natalia Kucirkova

Friday, April 20, 2018 at 3:00pm to 4:00pm

3-370 MIT campus

Personalization and Young Children: The Good, The Bad and The Ugly

The ubiquity of handheld digital technologies, dramatic rise in digital book reading across the world and broader socio-cultural and economic phenomena (e.g., increased urbanization, globalization and multiculturalism), have led to a heightened commercial interest in personalixed products for young children.

This talk focuses on personalized books, apps and toys developed for children aged 2-8. How does this form of personalization affect children’s learning experience and how might it impact on children’s sense of self? Early findings from the ESRC-funded project "Children’s Personalised Stories" will be shared to illustrate the potential and limits of current personalization models.

Dr Natalia Kucirkova is Senior Research Fellow at the Department for Learning & Leadership, UCL Institute of Education, London, UK. Her book, The Selfie Generation: Digital Personalization and Children’s Development, published by Harvard University Press, is due out in 2019.

Event Type


Events By Interest


Events By Audience

Public, MIT Community, Students, Alumni, Faculty, Staff


Online Learning, xTalks, Digital Learning, Open Learning, Kucirkova, k-12



xTalks: Digital Discourses


Add to my calendar

Recent Activity