Critical Elements for Trademark Success

Tuesday, December 06, 2022 at 5:30pm to 7:00pm

Virtual Event

File. Register. Renew. Enforce. (free, virtual)

This area of IP law is actually fraught with many pitfalls and misunderstandings. For each field in the trademark application form, there are pages and pages of rules, much of which are not intuitive. 

This session will give entrepreneurs and founders the information they need to create, use, and protect strong trademarks by discussing the concepts of distinctiveness,  proper trademark use, and enforcement of trademark rights.  

Participants will gain basic knowledge regarding the trademark registration process to help them be prepared and work with trademark counsel more effectively. 

We’ll cover:

  • Company Name, Product Name and Brand Creation
  • Trademark Screening Process
  • Trademark Application & Registration
  • Trademark Renewals and Enforcement

Presented by: Stacey Friends, Trademark & Copyright Attorney, Morse

Event Type


Events By Interest


Events By Audience

Public, MIT Community, Students, Alumni, Faculty, Staff


startups, Entrepreneurship




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