EPP book talk: Entrepreneurial Negotiation

Wednesday, October 10, 2018 at 4:00pm to 5:00pm

Building 9, 450A
105 MASSACHUSETTS AVE, Cambridge, MA 02139

The great majority of startups fail, and most entrepreneurs who have succeeded have had to bounce back from serious mistakes. Entrepreneurs fumble key interactions because they don’t know how to handle the negotiation challenges that almost always arise. They mistakenly believe that deals are only about money when typically they are much more complicated than that.  Susskind and Dinnar build on decades of research and practice to help entrepreneurs and those who deal with them create more value. We believe that entrepreneurs and aspiring entrepreneurs will find the negotiation ideas transformative and practical; while those familiar with negotiation theory will find the ideas and their application to entrepreneurship innovative and stimulating. 

The discussion will be led by Larry Susskind. Tea, coffee, and cookies will be served.

Event Type

Meetings/Gatherings, Career Development

Events By Interest

Academic, Career Development, Entrepreneurship, General

Events By Audience

Public, MIT Community, Students, Alumni, Faculty, Staff

Events By School

School of Architecture and Planning (SA+P)

Department of Urban Studies & Planning
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