Q&A Webinar with David Aaker, Vice Chair at Prophet to hear about his career journey, gain advice, and ask questions.

Marketing Professor Emeritus David Aaker is widely considered the father of modern branding. His pioneering work focused on defining brand equity and detailed ways to build and manage brands and portfolios. He has published more than 100 articles and 18 books on the theory and practice of marketing—including eight on branding—that have sold more 1 million copies and were translated into 18 languages.

Aaker serves as Vice Chair at Prophet, a global marketing and branding consultancy. In 2015, he was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing.

Registration required via Handshake. Zoom link will be shared to attendees. This CAPD event is open to MIT undergraduates, graduate students, postdocs, and alumni.