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VERSION:2.0
PRODID:icalendar-ruby
CALSCALE:GREGORIAN
X-WR-CALNAME:Infinite Careers: David Aaker - Vice Chair at Prophet
X-WR-TIMEZONE:Eastern Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20260614T102242Z
UID:tag:localist.com\,2008:EventInstance_42455302494110
DTSTART:20230406T160000Z
DTEND:20230406T170000Z
DESCRIPTION:Q&A Webinar with David Aaker\, Vice Chair at Prophet to hear ab
 out his career journey\, gain advice\, and ask questions.\n\nMarketing Pro
 fessor Emeritus David Aaker is widely considered the father of modern bran
 ding. His pioneering work focused on defining brand equity and detailed wa
 ys to build and manage brands and portfolios. He has published more than 1
 00 articles and 18 books on the theory and practice of marketing—includi
 ng eight on branding—that have sold more 1 million copies and were trans
 lated into 18 languages.\n\nAaker serves as Vice Chair at Prophet\, a glob
 al marketing and branding consultancy. In 2015\, he was inducted into the 
 American Marketing Association Hall of Fame for his lifetime achievements 
 in marketing.\n\nRegistration required via Handshake. Zoom link will be sh
 ared to attendees. This CAPD event is open to MIT undergraduates\, graduat
 e students\, postdocs\, and alumni.
LOCATION:E19-202
SUMMARY:Infinite Careers: David Aaker - Vice Chair at Prophet
URL;VALUE=URI:https://calendar.mit.edu/event/infinite_careers_david_aaker_-
 _vice_chair_at_prophet
CATEGORIES:Meetings/Gatherings
CATEGORIES:Workshops/Fairs
CATEGORIES:Career Development
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