Innovating in Existing Markets: Reviving Mature Products and Services - Oct 1-2, 2019
Wednesday, October 02, 2019
TBD - on campus
There is considerable buzz around disruptive, revolutionary innovation—we’re constantly told we need to do more of it, in every part of our business. But what do you do when you have an existing product in an existing market that is being challenged? How do you revive those products and restart growth? This new 2-dau program is designed to help you innovate around your existing products to make them more compelling, useful, and valuable.
Through lectures, case studies, hands-on activities, and conversations with senior practitioners, you’ll learn a set of tried-and-true tools and techniques for mastering this approach to innovation. You’ll also learn an innovative new method for prototyping those solutions using Lego Serious Play, a hands-on technique for generating creative solutions to organizational challenges.
This program is designed for executives and senior managers with leadership responsibility as well as teams.