BEGIN:VCALENDAR
VERSION:2.0
PRODID:icalendar-ruby
CALSCALE:GREGORIAN
X-WR-CALNAME:Innovating in Existing Markets: Reviving Mature Products and S
 ervices - Oct 1-2\, 2019
X-WR-TIMEZONE:Eastern Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20260719T153645Z
UID:tag:localist.com\,2008:EventInstance_30592124299728
DTSTART;VALUE=DATE:20191001
DESCRIPTION:There is considerable buzz around disruptive\, revolutionary in
 novation—we’re constantly told we need to do more of it\, in every par
 t of our business. But what do you do when you have an existing product in
  an existing market that is being challenged? How do you revive those prod
 ucts and restart growth? This new 2-dau program is designed to help you in
 novate around your existing products to make them more compelling\, useful
 \, and valuable.\n\nThrough lectures\, case studies\, hands-on activities\
 , and conversations with senior practitioners\, you’ll learn a set of tr
 ied-and-true tools and techniques for mastering this approach to innovatio
 n. You’ll also learn an innovative new method for prototyping those solu
 tions using Lego Serious Play\, a hands-on technique for generating creati
 ve solutions to organizational challenges.\n\n\nThis program is designed f
 or executives and senior managers with leadership responsibility as well a
 s teams.
LOCATION:TBD - on campus
SUMMARY:Innovating in Existing Markets: Reviving Mature Products and Servic
 es - Oct 1-2\, 2019
URL;VALUE=URI:https://calendar.mit.edu/event/innovating_in_existing_markets
 _reviving_mature_products_and_services_-_oct_1-2_2019
CATEGORIES:Career Development
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260719T153645Z
UID:tag:localist.com\,2008:EventInstance_30592124301417
DTSTART;VALUE=DATE:20191002
DESCRIPTION:There is considerable buzz around disruptive\, revolutionary in
 novation—we’re constantly told we need to do more of it\, in every par
 t of our business. But what do you do when you have an existing product in
  an existing market that is being challenged? How do you revive those prod
 ucts and restart growth? This new 2-dau program is designed to help you in
 novate around your existing products to make them more compelling\, useful
 \, and valuable.\n\nThrough lectures\, case studies\, hands-on activities\
 , and conversations with senior practitioners\, you’ll learn a set of tr
 ied-and-true tools and techniques for mastering this approach to innovatio
 n. You’ll also learn an innovative new method for prototyping those solu
 tions using Lego Serious Play\, a hands-on technique for generating creati
 ve solutions to organizational challenges.\n\n\nThis program is designed f
 or executives and senior managers with leadership responsibility as well a
 s teams.
LOCATION:TBD - on campus
SUMMARY:Innovating in Existing Markets: Reviving Mature Products and Servic
 es - Oct 1-2\, 2019
URL;VALUE=URI:https://calendar.mit.edu/event/innovating_in_existing_markets
 _reviving_mature_products_and_services_-_oct_1-2_2019
CATEGORIES:Career Development
END:VEVENT
END:VCALENDAR