Marketing to Humans: Crafting Content Marketing and SEO Strategy

Tuesday, January 18, 2022 at 5:00pm to 7:00pm

Virtual Event

Content strategy and SEO need to change to keep up with the growing competition for attention and evolving online purchase behavior. Whether you’re selling to businesses or consumers, you’re always selling to human decision-makers.

In 2022 and beyond, the key to successful content and SEO campaigns is purpose. The purpose may be a social mission or your founder’s compelling backstory or the craftsmanship behind your products. Your purpose will help you develop more compelling content, increase conversion rates, connect with like-minded influencers (avoiding paid placements) and build search engine authority.

In this workshop, Dale Bertrand will deliver his step-by-step approach to creating a content strategy that resonates with buyers and increases search engine visibility. His presentation will include examples from B2B and B2C businesses.


  • How Google’s AI is tuned to amplify brands that resonate with online consumers 
  • How to craft a human-centered marketing strategy that amplifies your digital marketing
  • Case studies of leading brands who practice human-centered marketing 


Dale Bertrand, President, Fire & Spark

Event Type

Conferences/Seminars/Lectures, Workshops/Fairs

Events By Interest


Events By Audience

Public, MIT Community, Students, Alumni, Faculty, Staff


Marketing, SEO



Free for Members and Sponsors; $30 for Non-members

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