MIT Press Live Author Talk: The Transformation Myth

MIT Press Live! presents a virtual conversation with the authors of The Transformation Myth.

About this event

When COVID-19 hit, businesses had to respond almost instantaneously—shifting employees to remote work, repairing broken supply chains, keeping pace with dramatically fluctuating customer demand. They were forced to adapt to a confluence of multiple disruptions inextricably linked to a longer- term, ongoing digital disruption. This book shows that companies that use disruption as an opportunity for innovation emerge from it stronger. Companies that merely attempt to “weather the storm” until things go back to normal (or the next normal), on the other hand, miss an opportunity to thrive.

Join us to speak with the authors of The Transformation Myth, and learn more about how companies can adapt in an era of continuous disruption.

Learn more about The Transformation Myth.

About the authors

Gerald C. Kane

Gerald C. Kane is Professor of Information Systems at Boston College and coauthor of The Technology Fallacy: How People Are the Real Key to Digital Transformation.

Rich Nanda

Rich Nanda is a principal at Deloitte Consulting, LLP, where he leads the strategy practice.

Anh Nguyen Phillips

Anh Nguyen Phillips is Research Lead at Deloitte Consulting, LLP and coauthor of The Technology Fallacy: How People Are the Real Key to Digital Transformation.

Jonathan R. Copulsky

Jonathan R. Copulsky is Senior Lecturer of Marketing at Northwestern University, where he is also Executive Director of Medill Spiegel Research Center and coauthor of The Technology Fallacy: How People Are the Real Key to Digital Transformation.