MIT VMS IAP UX Boot Camp: Defining the Problem Statement, User Experience Research and Journey Mapping

Thursday, January 13, 2022 at 5:30pm to 7:30pm

Virtual Event

Presented by Karen Donoghue and Craig Newell

Register here:


You’re an early-stage founder with a new product concept, or you are thinking of developing a new product. To realize your idea with the least amount of risk, you should validate the product idea before building it. This involves designing a prototype and gathering customer feedback to fine-tune the product, validating your assumptions about the benefits of your product and to whom your offering is delivering value.

User experience exists at the intersection of the needs of end-users, business needs, technology capabilities and engineering realities - and is a continual balancing act between all of these constraints. Your product’s user experience should function like a well-oiled machine, driving user behavior that enables your business model to flourish. Conversely, a poor user experience damages customers’ perception of your product and can grind your business model to a halt. 

This 2-hour UX Bootcamp presented by MIT VMS assumes little or no prior technical or UX experience and provides concrete recommendations on designing, validating and de-risking new software product concepts. 


Topics covered:

  • User experience in the context of envisioning new products
  • How to develop a great Problem Statement
  • Personas and User Research: how to build knowledge about end-users of your product to create the right solution for the right customer
  • Journey mapping: understand your end users’ journey with your product to deliver the right experience


About the Presenters:

Karen Donoghue (MS MIT Media Lab) is a practicing product designer with many years of experience delivering successful projects for startups and corporate clients. Karen founded and runs HumanLogic, a user experience consultancy. She is a former Principal UX Designer at Microsoft and a Senior UI Design Manager/Architect at Motorola, where she worked on designing the enabling software platform and UI framework for the Razr2 cell phone. Karen has been holding UX Expert Office Hours at MIT VMS and advising VMS entrepreneurs since 2011.

Craig Newell is the former Chief Architect for Mobile at VMware and a Principal at HumanLogic. Craig co-founded and was Chief Architect at SavaJe Technologies, a VC-backed mobile device platform startup in Boston acquired by Sun Microsystems.

Together, Karen and Craig launched Local Haze, an iPhone app that crowdsources air quality sensor data for over 29,000 sensors across six continents. In 2021, Karen and Craig co-authored the book “Envision Product User Experience for Founders”.


This bootcamp is designed for MIT IAP participants, VMS entrepreneurs, early-stage founders and teams and grad and undergrad students who are learning about becoming entrepreneurs – but all are welcome to join.

Please register here:

Event Type

Conferences/Seminars/Lectures, Workshops/Fairs, Career Development

Events By Interest

Career Development, IAP (Independent Activities Period), Entrepreneurship

Events By Audience

Public, MIT Community, Students, Alumni, Faculty, Staff


MIT Venture Mentoring Service


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