80% of Startups fail before their second birthday. This is because people build boring "Me Too" businesses and expect the crowds to flock. According to The New York Times, we get exposed to around 5,000 sales and marketing messages every day. We live in a very noisy world full of established businesses and hungry startups all fighting for the same precious customer eyeballs. Your startup needs to STAND OUT and be different if you want it to survive and thrive.

This seminar will be presented by:

• Andrew Percey, MIT BS '95 MNG '96 EECS, Founder of Prometheus PPC, Google Ads expert and advisor to the MIT Venture Mentoring Service (VMS)
• Kenny Goodman, Founder of Find The Edge, Innovator and Entrepreneur
• Nick Salvatoriello, Principal Customer Success Manager at IMPACT
• Mark Williams, Founder of ETN LinkedIn Training, “Mr. LinkedIn”

Registration required: http://alumic.mit.edu/startup_code_2019