This session explores the role of data in shaping
effective pricing strategies across Saas (Software as a
Service/Subscription) business - thought principles can be applied to
practically any industry, market space. We will be presenting a
real-life business case where we examine quantitative methods and
qualitative insights used to evaluate consumer demand, competitive
positioning, and market dynamics. And most interestingly how we use
data to monetize a previously free software product. Topics include
demand elasticity, segmentation analysis, revenue optimization, and
predictive modeling for pricing decisions. The case study and applied
will highlight how software companies leverage data to balance
profitability, competitiveness, and customer value. Attendees will be
equipped to design evidence‑based pricing strategies that align with
organizational goals and market conditions.

This class is for
- Entrepreneurs with free apps, tools, or services
- Product managers or potential product managers exploring new revenue streams
- Creators who want to monetize communities, content, or platforms

By the end of the session, you’ll have a solid roadmap for introducing
monetization to your product in a way that maximizes revenue while
keeping your audience engaged and loyal.