Presented by VMS mentor Louis Gudema

Management guru Peter Drucker once wrote, "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation." Most startups excel at innovation but are challenged with marketing. Louis will teach you how to use the latest marketing programs to better understand and connect with your customer, leading to more sales and revenue.

Learn why marketing is so central to business success, and dozens of marketing tactics that you can use to generate leads and sales. Explore the two major categories of marketing programs and how startups can get the balance right between them, and learn how marketing can work with sales to identify opportunities and increase effectiveness.

Louis will explain:

What is marketing and why it is so central to business success? Dozens of marketing tactics that you can use to generate leads and sales. The two major categories of marketing programs and how startups can get the balance right between them. How marketing can work with sales to identify opportunities and increase their effectiveness.

About the presenter: Louis Gudema has over 30 years of marketing experience, and over 20 years of award-winning digital marketing experience. He has worked with companies from startups to the Fortune 10 in many industries. For a dozen years he owned and ran his own marketing agency serving IBM, The Boston Globe, venture-backed startups like Endeca (now part of Oracle) and Speechworks (now part of Nuance), and many educational institutions. After a successful exit and spending several years heading up business development for two other mid-sized marketing agencies, for the last 10 years Louis has been consulting directly with clients. His book, Bullseye Marketing, was named one of the best marketing plan books of all time and is available on Amazon. He also leads Boston's Sales and Marketing Innovators (SAMI) group.

Where: In Person @ The Tang Center - Building E51-145, 70 Memorial Drive, Cambridge, MA 02142

When: March 20^th, 10:30am – 2:45pm  

REGISTRATION: http://tinyurl.com/bp5tj3tm

Any questions? Email vms@mit.edu