*Webinar* MIT VMS Boot Camp: Marketing for Growth in Recession

Presented by Louis Gudema

Date: Tuesday, June 2^nd, 2020 5:30-7:00pm

Registration Required to Attend. Register Here: https://mit.zoom.us/webinar/register/WN_ipegmNK8St64PSKfPHzqqw 

The COVID-19 crisis has caused a range of responses from different companies. Many companies have had to cut their budget, and have started by cutting their marketing first – but this might not be the best advice. Cutting marketing, especially during this time, may negatively affect their short-term and long-term growth. The big question is: How can a venture use this time to grow, instead of recede?

Attend this boot camp to learn how companies can not only maintain, but grow their market share over the next 12-18 months, using quick and inexpensive recommendations from MIT VMS Mentor, Louis Gudema (Revenue Associates).

In this Boot Camp, MIT VMS mentor Louis Gudema will explain:

- What is marketing and why it is so central to business success

- Dozens of marketing tactics that you can use to generate leads and sales

- Using the “Bullseye Marketing” Approach to strengthen your marketing foundation

- How marketing can work with sales to identify opportunities and increase their effectiveness

- Preparing for long-term changes

In the boot camp you'll also get dozens of tips and best practices and see many examples of successful marketing.

About the presenter:

Louis Gudema has over 30 years of marketing experience, and over 20 years of award-winning digital marketing experience. He has worked with companies from startups to the Fortune 10 in many industries. For a dozen years he owned and ran his own marketing agency serving IBM, The Boston Globe, venture-backed startups like Endeca (now part of Oracle) and Speechworks (now part of Nuance), and many educational institutions. After a successful exit and spending several years heading up business development for two other mid-sized marketing agencies, for the last five years Louis has been consulting directly with clients. His book, Bullseye Marketing, was released in July 2018 and is available on Amazon. He is also the host of the Software Channel Partner Podcast.